Search Engine Optimization is usually about being the fastest to spot the next big thing, but now the next big thing is the thing that keeps changing. AI is basically taking the chalkboard and erasing the playbook daily. Generative search optimization is the biggest chalkboard eraser we’ve seen so far. Now, instead of gunning for that shiny #1 spot on a search results page, you’re aiming to get picked up and spit out in an instant AI answer, snippet, or chat reply.